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Aug 29, 2020Liked by Abhijit Bhaduri

Hello Sir,

I recently finished reading 'Inside the Nudge Unit: How Small Changes Can Make a Big Difference.' This book and your content have a lot of similarities as either of them talk about easily relatable and intriguing things in a very lucid language. Hope you enjoy it too!

Thanks for the content! :)

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Pratyush - Yes the Nudge Unit is a cool idea that governments have adopted. So have corporations eg McDonalds gives salads so that it convinces buyers that it is not just junk food but also a healthy option. A subtle nudge indeed :)

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Nicely written Abhijith. The references and other resource links are also very useful!

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Thanks Rajesh. Appreciate your stopping by to write. Let me know what you think of today's newsletter No 14

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