Talent-Ed: The Ikea Effect

The Talent-Ed Podcast

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Talent-Ed: The Ikea Effect

Having the workshop participants co-create content for workshops they will attend increases the desire to attend. I discovered this when I asked the hiring manager to design the new hire's onboarding.

Abhijit Bhaduri

Oct 01, 2025

∙ Paid

The initial research into the IKEA Effect, largely by Michael I. Norton, Daniel Mochon, and Dan Ariely, demonstrated that consumers place a higher value on products they have partially created or assembled themselves, irrespective of the quality of the end product. This phenomenon, where personal effort translates into increased perceived value and affe…

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