How to navigate the job market today

When AI is writing job ads and screening resumes

Practical Job Seeking in The Skills Economy

Companies are changing recruitment to avoid being flooded with low-quality or fraudulent applications. Clicking “apply” online often sends resumes into a digital void, especially as AI tools make mass applications easier. Companies are using longer forms, reference checks, and skill tests—to discourage casual or unqualified applicants. Employers now value curiosity, adaptability, and soft skills, not just hard qualifications.

The good news

The skills economy is here. Employers are increasingly getting comfortable looking beyond the degrees and diplomas from Ivy League colleges. The big question that gets you a job is the answer to the question - can you DO what this job needs? Companies like Google, Apple, and IBM have dropped degree requirements for many roles, instead prioritizing portfolios, certifications, and practical demonstrations of capability.

Project-based work is growing, where people are hired for specific skills needed for particular projects rather than broad organizational roles that go full time. The gig economy exemplifies this shift toward skill-specific engagement.

Here are ways to navigate online applications

I advise companies on their talent strategies. Here is what I tell my clients to do. The paid subscribers also join a community of like-minded professionals who meet periodically to share ideas and their work.